The VSV Loop
v1.0 · stableVibe → Signal → Validation
The VSV Loop is a three-phase cycle for working in the period before metrics exist: a Vibe is a named, dated intuition treated as the first draft of a hypothesis; a Signal is the earliest observable evidence that the hypothesis is or is not tracking reality; Validation is the smallest test whose result would change the next decision. The loop is complete only when the result is written down — including when the result is that the idea was killed.
Use when
Any time you are acting on a read of a situation that your instruments cannot yet confirm or deny — a new market, a new behaviour, a new technology, a team dynamic nobody has quantified.
- V
Vibe — name and date the intuition
Write the observation, the observer, the date, and the context in one sentence. Unnamed intuitions cannot be scored later, which means they can never turn into calibrated judgement.
- S
Signal — decide what would show up first
Before looking for evidence, state what the earliest observable trace would be if the vibe were true, and what would be observable if it were false. Both, in advance. The second half is what stops confirmation bias.
- V
Validation — run the smallest decisive test
Smallest means: the cheapest test whose outcome changes your next action. If no outcome would change your action, you are seeking permission, not validating.
Worked on this site's own live experiment
- Vibe: there is an under-named role — the person doing structured inquiry before metrics exist — and a memorable label for it will travel further than an academic one.
- Signal: unsolicited third-party uses of the phrase; people describing themselves in the term's language without being prompted.
- Validation: at least one unaffiliated use of the phrase in a job description, bio, or public talk within 90 days. Kill criterion published alongside it, before the result was known.
- Status: running in public at /experiments. The result is not known at the time of writing, which is the point.
Built on
- John Boyd — OODA loopThe military predecessor. VSV narrows Boyd's Orient phase to the case where instrumentation does not yet exist.
- Dave Snowden — probe-sense-respondCynefin's operating model for the complex domain. VSV adds the written, dated hypothesis as a required artefact.
Where it breaks
VSV is a poor fit for the obvious and complicated domains, where best practice or expert analysis already answers the question faster. Running a loop where a known answer exists is procedural theatre.